Samsung 55 Inch Crystal 4K UHD Smart TV UA55AU7700RXHE

Fine tuned color for a vibrant, lifelike picture
PurColor

PurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Feel lifelike shade of color as intended in powerful 4K
Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.

Feel the reality of 4K UHD Resolution
4K UHD resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene

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See dark and light in every scene
HDR

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

Smooth motion for a clear picture
Motion Xcelerator

Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.

TV and soundbar orchestrated in perfect harmony
Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

More screen, less bezel
3-Bezeless Design

A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.

Eliminate clutter
Clean Cable Solution

Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.

Simply tap to connect
Tap View

Mirroring movies or music from your mobile to TV is as simple as a tap.When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favorite content.

Work and learn from home
PC Mode

Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.