The Practice – Seth Godin

About The Author

Seth Godin, a serial entrepreneur, graduated from Tufts University with a bachelor’s degree in computer science and philosophy and a master’s degree in business administration from Stanford Business School. He is the founder of Squidoo and Yoyodyne, as well as the alt MBA, a global business-thinking Bootcamp. Godin was one of just three people inducted into the Direct Marketing Hall of Fame in 2013, and he was inducted into the Marketing Hall of Fame in May 2018.

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The Practice: Shipping creative work

From the bestselling author of Purple Cow and This is Marketing, Seth Godin comes a lovely little book, The Practice that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

There are no guarantees when it comes to creative labor. There is, however, a pattern to who succeeds and who fails. And the most effective path forward is to practice it on a regular basis.

The Practice, based on acclaimed author Seth Godin’s groundbreaking Akimbo class, can help you get unstuck and find the courage to develop and share creative work. Godin claims that writer’s block is fiction, that consistency is far more important than honesty, and that imposter syndrome is a sign of a well-adjusted human being. Most importantly, he demonstrates how to transform your passion from a private diversion to a constructive contribution, the one you’ve been longing to share.

You’ll learn to dance with your fear with the help of this book. To take the risks that are worthwhile. And to embrace the empathy needed to create work that is both honest and enjoyable.

Also, Check out Seth Goldin’s best-selling book This is Marketing HERE!

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